APPROACH

Method and advanced skills

We have developed a multidisciplinary method combining
Design Oriented Strategies, Triz Methodology, Human Sciences Approach
and Business Model Canvas:
the Future is a collaborative multidisciplinary process.
Design is not just style:
it is planning, analysis, problem solving and heuristic creativity.
LET'S MEET
MEZZO-GRIGIO

We design for innovation

An integrated and multidisciplinary approach

We design products and services  integrated within innovation strategies. We think about the growth and impact of our customers in today’s and tomorrow’s society, analyzing the current trends to provide answers that can interpret future transformations. We have developed a multidisciplinary method combining Design Oriented Strategies, Triz Methodology, Human Sciences Approach and Business Model Canvas: the Future is a collaborative multidisciplinary process. From the business model to the development strategy, from research to the invention of a new product or service, from benchmarking to brand identity, we design each step in an integrated way to provide a coherent path to innovation processes. Design is not just style: it is planning, analysis, problem solving and heuristic creativity.

CUT EDGE SKILLS

TRIZ

Triz is the most advanced methodology for technological innovation. Applied to Design innovation, it provides a radical competitive advantage that integrates technological developments with the evolution of socio-cultural scenarios.

CATIA DESIGN

Catia is a state-of-the-art CAD design and 3D modeling software that allows you to create parametrized industrial design products already prepared for the engineering and production phases.

PARAMETRIC DESIGN

Parametric Design is a frontier of design that integrates algorithms into the creation of advanced surfaces and shapes. Thanks to them it is possible to give shape to objects that are difficult to imagine using normal design processes.

USER’S ANALYSIS

The User’s Analysis allows us to understand the needs of the users and provide the requirements for the design of objects that facilitate the user’s experience.

IMAGINEERING

Imagingering is the  activity of “engineering the imagination”. Utopian and distopic scenarios conceived by extrapolating socio-cultural development trends are translated into virtual reality, for a pre-figuration of their impacts in future life of people.

HUMAN RESEARCH METHODS

At the beginning of our design processes we apply the quantitative and qualitative methodologies of research in the human sciences. This makes it possible to base the project on a solid statistical-interpretative basis and guarantee validity for the subsequent design phases.